Guwahati, Assam – The West Assam Milk Producers’ Co-operative Union Ltd (WAMUL), widely recognized by its brand Purabi Dairy, has announced a recruitment drive for the position of Assistant – Sales & Distribution (Ambient Segment). This opportunity, under Notification No. WAMUL/2025-26/16, seeks to fill one (1) vacancy. Interested and eligible candidates are invited to apply online through the official recruitment portal, with the application window closing on July 9, 2026.
Key Highlights
| Aspect | Details |
|---|---|
| Organization | West Assam Milk Producers’ Co-operative Union Ltd (WAMUL) / Purabi Dairy (on behalf of North East Dairy & Foods Limited – NEDFL) |
| Post Name | Assistant – Sales & Distribution (Ambient Segment) |
| Total Vacancies | 1 |
| Notification No. | WAMUL/2025-26/16 |
| Mode of Application | Online |
| Application Start Date | June 20, 2026 |
| Last Date to Apply | July 9, 2026 |
| Job Location | Guwahati, Nagaon, Bongaigaon (Assam) |
| Official Website | https://purabi.coop |
About the Organization
The West Assam Milk Producers’ Co-operative Union Ltd (WAMUL), popularly known as Purabi Dairy, is a prominent dairy cooperative society in North East India. Established in 1976 as part of the Operation Flood Programme initiated by the National Dairy Development Board (NDDB), WAMUL has played a crucial role in the dairy development sector of Assam.
WAMUL operates a fully automated liquid milk processing plant in Panjabari, Guwahati, with a capacity of 1,50,000 liters of milk per day, and a cattle feed plant in Changsari, Kamrup. The organization is approved by FSSAI and is dedicated to creating a symbiotic relationship between milk producers, techno-professionals, the market, and consumers, thereby improving the livelihoods of thousands of dairy farmers in the region. Purabi Dairy is managed by the National Dairy Development Board (NDDB) and is committed to ethical practices, technological advancements, and community-oriented initiatives, ensuring the consistent delivery of high-quality dairy products under the Purabi brand.
This recruitment is being conducted by WAMUL on behalf of North East Dairy & Foods Limited (NEDFL), a joint venture between the National Dairy Development Board (NDDB) and the Government of Assam, aimed at driving dairy development across the state.
Vacancy Details
WAMUL / Purabi Dairy has announced a recruitment for the following position:
| Post Name | No. of Vacancies |
|---|---|
| Assistant – Sales & Distribution (Ambient Segment) | 1 |
Selected candidates will be appointed on a contract basis for an initial period of two (2) years and may be posted at various locations in Assam based on organizational requirements.
Eligibility Criteria
Educational Qualification
Candidates must possess a full-time Graduate degree in any discipline from a recognized Institute or University.
Additionally, applicants should have a minimum of one year of full-time working experience in Sales & Distribution specifically within the Dairy or FMCG (Fast-Moving Consumer Goods) sector. Experience from other sectors will generally not be considered.
Key skills required include good communication skills, proficiency in any two of Assamese, Hindi, and English (read, write, speak), computer knowledge (MS Excel and MS Word), analytical skills, teamwork, and people management abilities. Candidates must also possess a two-wheeler and an Android mobile handset.
Age Limit
Applicants should not be above 30 years of age as on January 1, 2026.
Age Relaxation
- Relaxation in the upper age limit may be provided for appropriate or outstanding candidates.
- Age relaxation is also applicable for reserved categories such as SC/ST/OBC/PWD/Ex-Servicemen candidates as per existing Government of India rules.
Nationality
Candidates must be citizens of India.
Salary & Pay Scale
The selected candidate for the Assistant – Sales & Distribution (Ambient Segment) position will receive an attractive Cost to Company (CTC) of approximately Rs. 4.55 lakhs per annum. This package includes Provident Fund (PF) and other contributions as per company norms.
Selection Process
The selection process for the Assistant – Sales & Distribution (Ambient Segment) position will involve multiple stages:
- Document Verification: Candidates found eligible as per the Terms of Reference (TOR) will undergo a document verification round.
- Written Test: Shortlisted candidates will be required to appear for a Written Test.
- Personal Interview: Candidates who qualify the written test will be called for a Personal Interview.
Candidates who have previously applied for the same post within the last six months will not be considered.
How to Apply
Eligible and interested candidates must apply online by following the steps outlined below:
- Visit the official Purabi Dairy Recruitment Portal at https://recruitment.purabi.coop.
- Navigate to the “Job Openings” section available on the top menu page of the Recruitment Portal.
- As a first step, new candidates need to sign up using a valid email address on the portal to register.
- An email will be sent to the candidate; they must visit the received email and click on “Complete Registration” to be redirected to the WAMUL Recruitment Portal and set a password.
- Log in to the portal using the registered email ID and password.
- Locate the advertisement for “Assistant – Sales & Distribution (Ambient Segment)” with Notification No. WAMUL/2025-26/16.
- Carefully read the Terms of Reference (TOR) and General Terms and Conditions available on the website to ensure eligibility.
- Fill out the online application form with accurate personal, educational, and experience details.
- Upload scanned copies of required documents, including a passport-sized photograph and signature (in ‘jpeg’ or ‘jpg’ format, size 20-50 KB), qualification certificates, work experience certificates, and identity proof (in PDF format, size 100-400 KB).
- Preview the application form thoroughly as there is no provision to make changes after clicking the ‘Submit’ button.
- Submit the completed application form. It is advisable to save or print a copy of the submitted application for future reference.
- Applicants need not send any physical copy of the application form or documents to the WAMUL Head Office.
For any technical queries related to the online application, candidates may contact the helpline numbers 7099064176, 6901281756, or 7086012077 (Monday to Saturday: 10:00 AM to 05:00 PM) or email at career@purabi.coop.
Important Dates
| Event | Date |
|---|---|
| Notification Date | March 30, 2026 |
| Online Application Start Date | June 20, 2026 |
| Last Date to Apply Online | July 9, 2026 |
Important Links
Official Notification Reference (Job Openings Page): Click Here
Apply Online: Click Here
Official Website: Click Here
Official Notification Reference
This recruitment is announced under REOI No. WAMUL/2025-26/16, dated March 30, 2026, issued by West Assam Milk Producers’ Co-operative Union Ltd (WAMUL) on behalf of North East Dairy & Foods Limited (NEDFL).
Frequently Asked Questions
What is the last date to apply for the Assistant – Sales & Distribution (Ambient Segment) position?
The last date for submitting online applications for the Assistant – Sales & Distribution (Ambient Segment) post is July 9, 2026.
How many vacancies are available for this post?
There is one (1) vacancy announced for the Assistant – Sales & Distribution (Ambient Segment) position.
What is the required educational qualification?
Candidates must hold a full-time Graduate degree in any discipline from a recognized Institute or University, along with a minimum of one year of full-time experience in Sales & Distribution in the Dairy or FMCG sector.
What is the age limit for applicants?
The maximum age limit for applicants is 30 years as on January 1, 2026. Age relaxation rules apply for reserved categories as per government norms.
What is the annual salary for this position?
The Cost to Company (CTC) for the Assistant – Sales & Distribution (Ambient Segment) post is approximately Rs. 4.55 lakhs per annum, including PF and other contributions.
What is the selection process for this recruitment?
The selection process involves a Document Verification round, followed by a Written Test, and finally a Personal Interview.
Can candidates apply offline?
No, applications for this recruitment are accepted only through the online mode via the official Purabi Dairy Recruitment Portal.
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